Five Skills of Lighting in High end Fashion Shop to Improve Sales

Clever lighting design of clothing stores can improve the value of clothing, strengthen customers' willingness to buy, and achieve the best visual marketing effect So how to arrange the lighting of the store to make pedestrians feel bright, so as to increase the number of visitors and thus increase sales?

 

 01. The signboard is bright and eye-catching, usually through the decoration of neon lights. Neon lights not only illuminate the signboard, but also increase the visibility of the shop at night. At the same time, they can create a lively and cheerful atmosphere. The decoration of neon lights must be novel and unique, which can be designed into various shapes and colors.

 

 02. Indoor main lighting: It is mainly a main lighting of the whole store. Different LED lighting fixtures can be purchased according to the style of the store. The brightness needs to be determined according to the size of the space. It is better to have sufficient brightness and be a little brighter. The whole store will feel more vibrant.

 

 03. Auxiliary lighting: The auxiliary lighting mainly includes window lighting and counter lighting. Taking clothing stores as an example, fitting lighting is also needed. Today, we will take clothing stores as an example. If clothing stores are used, the display cabinet lighting should reduce the projection or weaken the shadow. Diffuse lighting or cross lighting with less obvious directivity can be used to eliminate the interference caused by the shadow.

 

 04. If you need to highlight the stereoscopic feeling, you can use side light for combined irradiation The lighting fixtures of the exhibition cabinets should have good color rendering. Medium and high-end clothing stores should use some key lighting, which can be spot lighting or embedded or suspended straight tube fluorescent lamps in the shelves for local lighting.

 

 05. The color of fitting lighting is better to restore, because customers watch the color effect of clothing here; In order to make the skin color of customers more beautiful, light sources with low color temperature can be appropriately used to make the color slightly red; The fitting room without fitting mirror can have a lower light intensity, which makes it more warm; The light in front of the fitting mirror should avoid glare.

 If you have any questions about the lighting design of high-end fashion stores , please consult seeposh.